Erik Kretschmar

I am a Creative Director and entrepreneur with over 15 years of experience helping companies communicate complex ideas with clarity and impact.

I founded DigitalArrow, a marketing platform focused on lead generation and online growth, and later founded and served as Creative Director of DemoFlick, an explainer video and creative studio serving startups, venture-backed companies, and global enterprises including Oracle, Boston Scientific, Toyota, and Hewlett Packard Enterprise.

As Founder and Creative Director, I led messaging, visual strategy, and creative execution — helping companies translate complex products into clear and compelling narratives.

I have a deep understanding of how branding, messaging, and content function across the full sales funnel — from top-of-funnel awareness and audience engagement to on-property experiences such as websites, product pages, and conversion-focused content.

As Founder and Creative Director of DemoFlick, I led creative strategy and production for companies ranging from early-stage startups to global enterprises. My work has consistently focused on helping companies communicate clearly across the entire customer journey.

• Brand positioning and identity development
• Website narrative, structure, and messaging
• Executive and product storytelling
• Top-of-funnel content and awareness initiatives
• On-property messaging and conversion-focused creative
• Fractional creative leadership during key growth phases

Industries: Technology, Fintech, Enterprise Software, Manufacturing, Healthcare, Financial Services

Effective branding, messaging, and content support every stage of the sales funnel — from attracting attention to helping customers clearly understand and trust a company's offering.

My focus is on aligning creative leadership with business outcomes. Clear communication strengthens positioning, improves conversion, and supports long-term growth.